Services / 06
Service
Google Ads, Merchant Center & Search Console
Support with the setup, management and optimisation of Google tools for e-commerce websites and digital projects. Campaign structuring and management based on available data.
Campaign structuring, optimisation and management based on available data — no guaranteed results.
Scope of work
- Google Search Console setup
- Indexing, sitemap, robots.txt
- Technical SEO monitoring
- Google Merchant Center setup
- Product feeds & Merchant diagnostics
- Product error fixes
- Product title & description optimisation
- Google Ads campaigns: Search, Shopping, Performance Max
- Conversion tracking
- Budget definition & CPC analysis
- Arbitration between PMax, Search and Shopping
- Optimisation recommendations
- Performance reviews
Possible technologies
Google Ads, Google Merchant Center, Google Search Console, Google Analytics, Tag Manager.
Technologies selected according to each project's needs.